Say what makes them be of interest to you…why does working for this company stand above the rest — noticed low turnover? enjoy using their services or product? heard good comments from a current/former employee? good reputation? interested in this field as a career? need nights/weekend/holiday employment [at a place that is busiest then]?

What skills would make you successful — friendly, team player, former experience, customer service orientated, problem-solver, organized…you get the picture

And you’ll fail at it miserably.

It’s better to not get a job that you aren’t right for then to get it, fail, and have the black mark on your resume.

I’ve seen it time and time again.