Advertisments make people think they need this particular product to be richer, happier, etc.

They are using methods from the KGB and CIA.

Advertising typically features very attractive people that are happy- not just the average person off of the street. Seeing these people use certain products causes people to think that if they had the product, they would be happy and attractive like the person in the ad. For example, in the Abercrombie & Fitch ads, all the people are thin, attractive and having a great time. The advertisers want you to think that you will be thin, attractive and having fun if you buy their clothes. In reality, people are not transformed by these clothes. Putting on a pair of jeans doesn’t solve any underlying issues you have, doesn’t make you happier- it may even make you sadder if you experience buyer’s remorse.