well the way i see it is they will make a bundle of money since to have healthy food they will leave out stuff that would normally cost them and increase the price to the consumer for healthier food. point in case,when you buy vegetables that has been grown with no chemicals and labeled all natural the price is higher , but now go to a farmers market buy same produce most farners there are small operation and couldnt aford all the chemicals that big growers use and the price is almost half of what you can buy the unhealthy version for. basically they charge more for less making the consumer think there is more effort to grow healthy food then it is to have unhealthy food