A few days ago
what is a market pull and a technological push explain please??
what is a market pull it says on my work sheet
” explain the term market pull”
” explain the term ” technological push”
Top 2 Answers
A few days ago
Favorite Answer
Marketplace Pull: Identifying a marketplace need and then developing a new product to meet that need.
Technology Push: Identifying an interesting technology, making a product and then searching for a marketplace.”
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5 years ago
Its the same as Reactive and Proactive selling / marketing. Reactive is like an advertising campaign, where you ask people to call or visit your company, here you are reallying on people to get off their bum and do something. Proactive is where you go and get the business, cold calling, door knocking etc…. Proactive is more successful and usually cheaper than advertising, however a good mix of the 2 can lead to a very successful new business campaign, Hope that helps
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