Currently the world of business has taken a dynamic course which embraces a variety of strategies that can lead to competitiveness of a firm. Corporate strategies for business are new approaches that address the responsibilities of a business to the community in which it belongs. Interaction of the business with the people around and the environment has become very critical and many firms are ensuring that they maintain a good relationship with the communities around them so as to retain and increase their competence. Chasing business goals and beating deadlines is no longer the only way to success. Businesses have to lean to be honest in everything that is carried out and especially marketing. Also corporate governance surpasses mere adherence to company’s rules. Trust must be developed and the employees must build a culture of accountability. In essence accountability of the management in invariable among all the stakeholders.


Engelbert Motors managers should appreciate that fact that tat developing ethics programs is usually set for improving communication among employees. Through efficient and well organized system of communication, the management is able to pass across information concerning the corporation’s values, explain to the employees precise what acceptable behavior would comprise, and also offers solution to the employees would be having questions are those making accusations about misconduct and lastly create a system for supervision and enforcement (Brown & Trevino 2006).

The two strategies to be used in the case of Engelbert Motors will include improving communication and offering training to the employees.



The primary aspect of implementation of a corporate ethics program in any industry is communication. The automobile industry has undergone a lot of changes in terms of technology meaning that competition has heightened and hence a difference approach has to be employed by Engelbert Motors. The employees are the central target. By this Engelbert Motors will manage to keep the management and the employees in touch incase there are questions of concerns (Brown & Trevino 2006).

Due to advance in technology, its important that Engelbert Motors puts in place a telephone line that will connect the management to the employees. However there should a protocol of communicating issues so that problems can be solved at the lowest position of management and only rise along the hierarchy with regard to their complexities. Hotlines would be very much convenient since these can be set to operate 24 hours (Brown & Trevino 2006). Other better improvements include mailboxes, telex terminal and computer Instance Messages.

Provisions for face to face communication are also very important, this is because serious allegations my crop up which cannot be handled on an internet chart or a telephone. As a corporate ethic consultant, I can suggest that Engelbert Motors should further appoint an ethics representative in every facility that they own. This allows convenience and many case will not pile at that mangers office awaiting solution when that managers is very busy (Brown & Trevino 2006).


Focusing on the employees’ performance, accountability, creativity, innovativeness, competence among other attributes, it’s pertinent that training be offered to then regardless of qualification that lead to their hiring. Ethics and training programs usually go hand in hand. The


objective of program for Engelbert Motors will be to ensure that all employees are appropriately trains in ethics that are relevant to their circumstances of work. The automobile industry has become very competitive making it very difficult for a firm like Engelbert Motors (Brown & Trevino 2006)

To manage low cost operation, Most of the companies are even being forced to close down its after failing to keep up the competition. The sales of vehicles have greatly gone down and many people now prefer to maintain the ones they have rather buy new vehicles. Furthermore, technology also increases the cost of selling and this translates in even more reduced sales. More vehicles are being designed to accommodate a lot of gadgetry that the clients could be having for instance Bluetooth phones, radio, laptops and so on (Brown & Trevino 2006).

In particular, the sessions that will be organized to offer training will focus first on the ethical issues since this is a corporate ethical program. The program implementers will seek to identify the various problems that are encountered in the different sectors that yet employees work. For instance marketing, sakes, production, design and even supervision. The real cases will be used here, for instance a request that is made by many clients asking the company to individualize the products. The firm will set out questions whip ask employees from different sectors to give a vivid explanation of what an ethical problems were. They would also explain that they have ever faced due to violation of ethical rules (Brown & Trevino 2006).


Evaluation of programs is very simple when objectives of implementation are clearly laid down on the onset of the programs. During evaluation, the company evaluator will make forms that will be having questions to point out compliance with the ethical requirements and also to determine whether the objectives written down or even those implied were met (Weaver et al 1999).


A survey will be carried out using questionnaires, mere observation and interviews. The values that the evaluation will seek to identify include accountability, good communications structure, reduced cases of conflicts, efficiency, compliance with the company regulations, achieving company’s corporate objectives and increased productivity. It’s expected that the ethical standards of the firm will be improved and clients will fee safer with the company’s products (Weaver et al 1999).


In some cases, the corporate ethical, program may not fit into the company’s interests. For this case the firm has to change to use another means. For this case the simplest form should be adopted as described above so that issues of public relations and legal requirements are reduced considerably. Furthermore when the program is simple, success chances are high as compliance is not a big problem. Ethical behavior of the company and social responsibilities will be the key competencies when the corporate ethics program is successful.


Brown. M.E. & Trevino.  L.K. (2006). Ethical Leadership- -A Review and Future Directions.

Leadership Quarterly, 17(6), 595-616.

Weaver. G.R. Trevino. L.K. & Cochran P. L. (1999). Corporate Ethics Programs as Control Systems: Influences of Executive Commitment and Environmental Factors. Academy Of Management Journal, 42(1), 41-57.