BRAND is the unique name of a business or service

Trademark is the process to make that brand name and logo private so no one else can use that logo or brand name.

Here is a great blog about logs, brands. Chk it out

http://www.logoblog.org/

Nabisco has the red triangle in the corner of most of its cookie products and this is a logo. Nabisco will use this logo when advertising the company or several of the company’s products together. Logos are often registered as trademarks to reserve their use. Logos are sometimes used across a product line to encourage cross-brand sales and suggest to the customer that the products go together in some natural way.

The brand is the common name the maker wants the customers and advertisers to use when talking about the product line. Nabisco uses its corporate name as its brand.

It also uses its various trademarks as brands. For most purposes, the brand is interchangeable with the company or the company division in advertising and communication. Others who use the name must be referring to the company that has the brand name.

The trademark is the registered official name for any one product in a maker’s product line. When the owner of a trademark wants readers and others to know which is its trademark, they often put the small capital letters, TM, next to the trademarked name. Nabisco has Cheezit and Chickin in a Biscuit as trademarks. Registered means registered with the appropriate federal agency. In the US, the Patent and Trademark Office (PTO). Once registered, the owner of the name may put the standard symbol for “Registered Trademark” next to the trademark, and that is the capital letter “R” in a circle. Trademarks are often used on product packages to make identification by the public shopper explicit. Trademarks are sometimes the former names of companies (or products) bought out by the larger (surviving) corporation. There may once have been a Cheezit brand and company (but I’m not sure). By retaining a trademark from a prior owner, the old customers are usually retained, as well.

BRAND: a label or mark put on merchandise, or to show ownership (as in the old West, ranchers would put their brand on cattle by burning it into their skin). Or, example: a popular brand of soap is Dove.

TRADEMARK: is used by manufacturers or merchants to designate his/her goods in order to distinguish them from similar products. Can be a word, mark, name, symbol, letter, or figure and is registered with the Patent and Trademark Office to assure exclusive use by its owner. Abbreviated as ™ or tm in a circle after the product name –such as Levi(tm) by the Levi-Strauss Company.

brand is the company name…kodak.

tm is the way kodak is written in all its ads.