women only showed up in ads where they were cooking, mopping floors, or opening a refrigerator. OK, that is an exaggeration, but not by much.

I’m not sure their is enough info, but comparing when to use radio v. print, v TV v internet ads would be really interesting.

There has been a fair amount published on the need to evaluate your brand name in other countries – the Chevy NOVA was a laughing stock, in Spanish speaking countries, because NOVA means NO GO, a very bad name for a car.

How about “do award winning ads sell more product?”

you could compare/contrast both the costs and the estimated sales.

Sorry , i don’t know any sites for any of these.

I would go to a university library and use their professional journals as my sources.