Aviation Industry


The aviation industry has become one of the most competitive industries of late. Besides being one of the most competitive it is one where precision, accuracy and safety is required most. Due to the nature of the business every component used must be the most reliable and up to standards. Some of these measures are taken in order to safeguard the business of the airlines as well as the lives of the passengers.

According to research conducted the industry is changing fast. Not only do the airline companies want the best quality spares for their fleets but they also want it at a competitive price.


It is good to note that as the president of Airstar claims the company has lagged behind. The company has failed to have a clear objective and the field of strategizing and strategic planning has failed miserably. According to the research findings presented the company was well known for its superior quality, customer service and safety.

As a consultant I will provide a roadmap for the company to turn itself around. Before I do this there are some few things I will have to highlight. According to the details presented the managerial structure is not well defined. As the president has noted there is a a huge tendency for duplication of duties. For this reason I will design and explain some few basics of management.

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Aviation Industry

Management is a continuous problem-solving task that is performed by managers. The main goal of management is to achieve specific organizational goals and objectives.

These goals and objectives depends on specific organizations as well as the industry in which the organization is involved in. regardless of the organization or the industry in which the organization is based, there are four basic functions that managers are supposed to play. These functions are controlling, planning, motivating and organizing.


Planning is the ongoing organizational process of developing and maintaining the vision and mission of the organization. On top of this in the process of planning managers, have to decide how the organizations goals and objectives will be achieved. Planning is both broad and narrow in nature. In its broad perspective, it involves accomplishing the organizations mission and in its narrow perspective, it involves the strategies and tactics that the organization will use in order to achieve its objectives.

Managers in the field of management have to ensure that employees are grouped together in order to achieve their organizational goals and objectives. In the process of planning managers, have to set not only short term but also long-term goals for the organization that junior employees have to follow.

Thus in this stage of the management p-0rocess managers have to consider themselves depending on the following questions. Firstly, managers have to evaluate where the organization is compared to other organizations in the same industry. Secondly, managers have to decide and evaluate where the organization wants to be in the short run as well as in the end. Thirdly managers in this stage of the management process have to decide and strategize on how these objectives are going to be achieved not only in the short run but as well as in the long

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Aviation Industry



Organizing is the management process that involves the establishment of the internal organizational structure of the specific organization depending on the industry that it is based in. in this sector managers are concerned with the issues of control and division of the various tasks or assignments as well as the continuous flow of information within the specific organization.

Within this, field managers have the added task or function of distributing authority within the organization to various jobholders. In the field managers are also charged with the task of translating, the processes that will be involved in achieving the organizations planned steps.

On top of this managers at this stage are also concerned with the issue of assigning tasks to different employees as well as setting realistic deadlines and allocating resources that will be enough to accomplish the assigned tasks without affecting the over all organizational budget. In addition to this, managers have to make it clear who is responsible for the achievement of certain tasks or objectives. This makes sure that all employees are always kept on their toes to make sure that all objectives are achieved.


Motivating is not only a physical process but also it is also a psychological process. Managers in any organization are supposed to set up a role model that every employee has to follow. This is because if managers misbehave junior employees will also have the impetus to do the same.

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Aviation Industry

Within this function of motivation, managers should always have the aim of achieving proper employee performance within the organization. With this respect, employees should not only be motivated to assist their fellow employees but they should also be geared towards the achievement of customer satisfaction. This motivation should initially arise from the company managers, who are more influential within the company operations.

For excellent employee satisfaction, managers should ensure that they have excellent reward schemes for their employees for excellent services. This will keep employees always motivated to work hard in order to achieve extra benefits from the organizations management. In addition to this managers should always be eager to find out specific employee needs in order to be able to assist them further.


Controlling is the most involving tasks of all the four management tasks. This is because it is a four-stepped process. The controlling function involves the establishment of performance standards. These performance standards have to be bin line with the company’s goals and or objectives.

This stage also involves the measurement using statistical tools as well as the recording and reporting of the actual performance level of the organization or company. After this is done managers have also to make sure that they compare the two issues and depending on the outcome whether positive or negative, they have to take correction measures, or if things are not too bad they can take preventive measures to avoid the chance of the organization going out of control.

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Aviation Industry

In addition to these functions the company (Airstar) needs to have a good mission statement as well as a guiding objective. The mission statement and the objectives need to be based on a clear cut leadership structure. The role of top-level managers should be well separated from the roles of middle-level managers as well as the lower level managers. In addition to this the role of casual laborers need to be reflected as being important. In addition to this it is necessary to note that just as many of air star’s competitors are outsourcing their factories mainly to Latin America and Asia, the company should also consider the pros and cons of such a move given their budget constraint.

The company should also consider formulating a precise but flexible business policy that will allow for changes to be made without affecting the day to day running of the business. In addition I would encourage the firms managers to embrace strategic planning and in addition to formulate a good strategy for the firm.

Strategy implies the arrangement of deeds in the long run meant to achieve a firm’s goals and objectives in order to be successful. It involves clearly identifying the firm’s problems and costs to assist the management to establish the way forward putting into consideration the resources available for utilization. At the same time, strategy involves being familiar with every aspects included in it and attempting to apply them in real world or in business

On the other hand, strategic planning involves the company’s procedure of identifying its intended direction or strategy and assessing the rational way of utilizing the organizations resources to succeed in its defined strategy. It defines the organizations products, its intended customers or market and the best way to achieve its goals and objectives or expand its profits

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Aviation Industry

The role of formative and summative evaluation should be embraced. Formative evaluation is an evaluation technique, that is very important since it is a method that is used to assure investors and or company directors that a certain developed software does meet the necessary requirements on several strata’s, such as in the field of their usability and or functionality, it sometimes also includes instructional effectiveness. Summative evaluation is a method of judging the worth of a program at the end of the program activities. The focus is on the outcome (Bhola 1990).


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Applications (8th Ed.). Upper Saddle River, New  Jersey: Prentice Hall.

Brian Tracy, "The 100 Absolutely Unbreakable Laws of Business Success", Berrett Koehler Publishers, New York, 2000.

Dick, W. & Carey, L. (2001). The systematic design of instruction (5th Ed.). Longman

Publishing Group.

James Higgins. 1994. The Management Challenge. New York: Macmillan.

Kono, T "Changing a Company’s Strategy and Culture" pp: 85-97, McGraw hill publishers, UK, 1994.

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