what does Rhetoric mean?
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When used in an academic sense it means a rule or set of rules that are already known tom the listeners.Example. “Rhetorically speaking, that equation would be correct.”.
Today, rhetoric involves much more. It is the art of communication in any field, not just the classical ones.
Example of environmental rhetoric: “The oil companies spew rhetoric trying to convince us that they need the oil in the Alaska wilderness”.
From the other side: “The tree huggers try to convince us with a lot of rhetoric that global warming is imminent”.
But traditionally and academically, rhetoric has a much broader meaning. Aristotle defined rhetoric as the ability to figure out the different ways in which you can use language to persuade someone in any given situation. Kenneth Burke went even broader, calling rhetoric “symbolic action.” In any case, the academic version of “rhetoric” would be something like “using language for a purpose”–to persuade, generate sympathy, establish your credibility or authority, and so on. And everyone uses rhetoric: a politician makes language choices to accomplish his/her goals, but so does the average Joe or Jane on the street.
Casual rhetoric or formal rhetoric is simply using language effectively to please or persuade. So “casual” rhetoric would be applying casual language to a casual audience; formal would be using formal language to a formal audience.
Environmental rhetoric would be referring to the topic of choice, the environment.
When you use a term like “Environmental” it means that you are going to lock into a set of key terms or jargon which is commonly used by people who normally talk about the environment. You’re going to hear certain buzzwords like “green” “bio-diversity” “environmentally friendly” “global warming” etc.
Every big topic is going to have a set of “buzzwords” which are instantly recognizable to the specialized group.
Example: A question asked for effect but requires no answer..like.politicians, speakers, environmentalist, and sometimes teachers….etc….
Historically, classical rhetoric has its inception in a school of Pre-Socratic philosophers known as Sophists. It is later taught as one of the three original liberal arts or trivium (the other members are dialectic and grammar) in Western culture. In ancient and medieval times, grammar concerned itself with correct, accurate, pleasing, and effective language use through the study and criticism of literary models, dialectic concerned itself with the testing and invention of new knowledge through a process of question and answer, and rhetoric concerned itself with persuasion in public and political settings such as assemblies and courts of law. As such, rhetoric is said to flourish in open and democratic societies with rights of free speech, free assembly, and political enfranchisement for some portion of the population.
Contemporary studies of rhetoric have a more diverse range of practices and meanings than was the case in ancient times. The concept of rhetoric has thus shifted widely during its 2500-year history. Rhetoricians have recently argued that the classical understanding of rhetoric is limited because persuasion depends on communication, which in turn depends on meaning. Thus the scope of rhetoric is understood to include much more than simply public–legal and political–discourse. This emphasis on meaning and how it is constructed and conveyed draws on a large body of critical and social theory, philosophy, and problems in social science methodology. So while rhetoric has traditionally been thought of being involved in such arenas as politics, law, public relations, lobbying, marketing and advertising, the study of rhetoric has recently entered into diverse fields such as humanities, religion, social sciences, law, science, journalism, history, literature and even cartography and architecture. Every aspect of human life and thought that depends on the articulation and communication of meaning can be said to involve elements of the rhetorical. “In the last ten years, many scholars have investigated exactly how rhetoric works within a particular field
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