To explain how KLEENEX® Facial Tissue got its name, it is necessary to go back to 1920 and the development of our first consumer product, KOTEX® Feminine Napkins. Our KOTEX® trademark was derived from the words “cotton texture” and met our requirements for being short, easy to say, easy to remember and easy to explain. KLEENEX® Tissue was originally designed in 1924 as a cold cream remover; hence, the “Kleen” portion of the word was coined to convey the cleansing purpose. We then added the “ex” from KOTEX® in order to convey what was the beginning of a family of products. In 1930, the name was changed from KLEENEX® Cleansing Tissue to KLEENEX® Facial Tissue.