Well it isnt what the name that sounds nice or soothing to humans mentality.

Ask yourself this question:

Who do you want to visit this Website.

What kind of personality does such visitors have? – Their Vales and Behaviours. Target Market.

-Geographical, Pyschographic, Demographic, Behavioural

A brand consist of the few pointer that you should evaluate:

Memorability (Recognition and recall)

Adaptability (Different Lanaguage adapt)

Protectability (It is easily misunderstood for something else or even copied)

Likeability ( Verbal or visual)

My advise is that keep the wording within two vouals.

Find names that that association closely to your topic.

Brainstorm a few if possible.