In terms of shares…

What investors believe a firm is worth; calculated by multiplying the number of shares outstanding by the current market price of a firm’s shares.

In terms of product…

What price a companies product sells to market at. It can also be used to describe how long a product will be selling well in a certain market. ie; A rubber duck’s market value is between 1- 3 months.

axact definition:

Fair Market Value (FMV) is a term in both law and accounting to describe an appraisal based on an estimate of what a buyer would pay a seller for any piece of property. It is a common way of evaluating the value of property when assessing damages to be awarded for the loss of or damage to the property, generally in a claim under tort or a contract of insurance.

–noun

1. the value of a business, property, etc., in terms of what it can be sold for on the open market; current value

Anyone get something for!.