You will want to look at the schools website/materials and see how they talk about social work. Look at their mission statement, program objectives and related elements. You want to demonstrate that the reason you are looking at social work is congruent with their program. Don’t do this in an artificial way, but really consider why it is you are applying for social work, what you know about social work, but be sure that it fits with what they say about the profession. For example if they talk about social justice you want to be sure to include something in your essay about how you have seen or experienced injustice and how or in what way you are hoping to address it. Admissions committees are looking at two things. 1) Do you have the minimal qualifications; 2) how well will you fit with their program/what will you contribute to the program. DA

Focus on why you want a social work degree. Understand that typically degrees in this field will enable you to gain low paying entry level positions, while dealing with people in need. This is not a fun job unless your primary reason for doing this is to help society and your fellow man. More often than not, your efforts go un-noticed and you will feel like you are spinning your wheels. Again, respond to this question honestly, don’t manufacture a response just to get in the program. You may regret your choice if that happens.