A few days ago
How can I start the SWOT?
How can I develop the SWOT?
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A few days ago
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A SWOT stands for Strengths/Weaknesses/Opportunities/Threats — strenghts and weaknesses are internal to the company — areas like competent management, patent exclusivity, innovation are strengths…”me too” product, costly production line, are examples of weaknesses.
Opportunities and Threats are external to the company — a growing population of potential customers are opportunities…threats would be increased regulation or competition.
I would recommend document your SWOT in a 2 x 2 table format to limit the SWOT to one page.
I hope this helps.
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