They stand for many things but you don’t have to focus on all of them. Think about what the conservative party is concerned about right now: probably terrorism. So focus on the fact that it would better be able to do that. As far as the more modern party, global warming is a huge issue for them. Another issue for them is stopping the widening gap between rich and poor people and also making health care available to the poor.

In a nutshell, a key difference is that the traditional moral/political party believes government should be less involved in assisting people – that it’s up to them to help themselves, and that by helping them, we actually hurt them by making them dependent. In contrast, the more modern/liberal view is that we should help carry the poor/underprivileged awhile and that they we’ll all be better off down the line for having done so. This is an over generalization. Conservatives are anti gay marriage, etc. Moderns (liberals) are generally ok with it.

As far as what needs to go into a campaign. This link lists them.

http://en.wikipedia.org/wiki/Political_campaign