You’ll have to get some sources to back this up, but generally cigarettes and beer have been advertising hallmarks of “cool”. In beer commercials, scruffy-looking twenty-something men successfully flirt with fun-loving attractive twenty-something women in a somewhat crowded bar. Often beer commercials are targeted exclusively towards men, using “manly” spheres of influence like professional sports, physical labor/blue collar work, and making passes at cute women. A current commercial for Coors (possibly just Coors Light) has a man becoming gleeful over his beer label turning blue (indicating that his beer has turned cold) and his girlfriend/wife becoming gleeful over her pregnancy test turning blue (indicating her positive result). This is ready for the picking, if we’re talking about gender stereotyping, but I don’t know what your topics are.

As for cigarettes, they are not allowed to be advertised on TV anymore (check the link below for an old Winston cigarettes commercial using the Flintstones). Cigarettes are usually not advertised as heavily towards men, nor are they always associated with poorly-lit clubs and various versions of the “nightlife”, but it is hard to get a read on current tobacco advertising because it has become so scarce. See the second link below for wikipedia’s page on tobacco advertising.

If your task is to relate or compare the two, that’s on you. Of course, both of them are adult products that often rely on younger consumers to “get hooked” before they can get the products legally and then become regular buyers when they’re allowed to buy them. There are tons of ways to compare these two, so you should have no problem there. I hope this helps.

I am not sure about cultural significance, but I do know the historical significance. The 1st cash crop of America was tobacco and without it, I doubt our country would have the money to start.

I bet the revolution began over a couple guys drinking too much brew and thought it was a good idea at the time.

hi there,

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